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Instagram: The Influencer of Marketing & Commerce

Instagram: The Influencer of Marketing & Commerce

Although social commerce and social media marketing have been around for a while, there’s been a surge in social networking users and a significant increase in the amount of time users spend on various social media platforms. There are also no signs of this stopping, as more and more people are looking online to be entertained, connected and to shop. It has become part of everyday life.


One of the social media platforms that has seen a significant rise in popularity is Instagram. It is now the second favourite social media platform worldwide, overtaking Facebook and the time users spend on Instagram has increased by 10% yearly.


The latest of Meta’s own data indicates that more than a quarter of a billion new users joined Instagram during 2021, increasing the platform’s global ad reach to almost 1.5 billion users by the start of 2022. Advertising resources show that Instagram’s ad reach increased by 21% over the past year, making this a great marketing opportunity for brands to make use of, as it is cost effective and can help them reach new customers and market segments. 


There are a total of 4.62 billion social media users and with them visiting social media platforms to find out more about a brand and their products, more people are discovering new brands exclusively through social media, meaning companies cannot afford to ignore the online tools at their disposal in 2022. 


Instagram offers numerous marketing features, tools and options and while there are small companies and older businesses that prefer to use more traditional marketing, it is imperative that brands synthesise their traditional and digital marketing.


However, it is not just online marketing that has grown exponentially, but also social commerce - Instagram Shop enables users to buy products while using the app, creating a more streamlined shopping experience for customers. 


Social commerce is the future, as networks such as Instagram show no signs of slowing down. TDMC is well positioned to assist in creating a social media marketing strategy that will increase the reach of your business through various social media platforms.

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