Ecommerce Day set to grow the e-commerce sector in South Africa
How Do You Take Your Email Marketing to the Next Level?
Creating Instagram Videos Just Got Even Easier
Starting today, we’re combining IGTV and feed videos into one format - Instagram Video. We’re also introducing a new Video tab on your profile, where this combined video format will live, to make it easier for people to discover new video content.
Cheryl Ingram explains how COVID-19 has fast-tracked the adoption of ecommerce for both consumers and retailers
As predominantly e-commerce focussed business that started in 2013, it’s fair to say that the first four years of our existence often felt like we were swimming upstream. Why? Because the South African retail sector was relatively slow in adopting e-commerce – largely as a result of the high cost of entry and the challenging associated logistics.
Customize the Creative in a Dynamic Ad
In Ads Manager, you can use Creative Tools to customize how images from your catalog appear on your dynamic ads.
How to Use Instagram’s Audience Insights to Improve Your Next Ad
At Instagram, we’re committed to helping creators turn their passion into a living and supporting small businesses. As part of our ongoing work to give professionals the tools they need, we are launching new experiences in Instagram Insights that will help creators and businesses learn more about their audience.
Introducing Ads in the Instagram Shop Tab
Today we’re launching ads in the Instagram Shop tab globally to make it easier for people to discover and shop from brands when they’re already in the mood to browse.
#EcommerceDay2021
South Africa’s e-commerce sector has experienced 100% year-on-year growth since January 2020, giving local entrepreneurs an incredible opportunity to build strong, sustainable e-commerce businesses that cater to the needs and purchasing preferences of the country’s future consumers.
The role of influencers for ecommerce brands
For South African consumers, the shift from bricks-and-mortar shopping to online retail has traditionally been slow. Although half the population has access to the internet and mobile services, online sales have accounted for less than 2% of retail purchases. Until 2020.