For South African consumers, the shift from bricks-and-mortar shopping to online retail has traditionally been slow. Although half the population has access to the internet and mobile services, online sales have accounted for less than 2% of retail purchases. Until 2020.
Black Friday and Cyber Monday are relatively new concepts in the South African market. That being said, 87% (almost 9 out of 10) of consumers in South Africa know what Black Friday is.
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As a predominantly ecommerce focussed business that started in 2013, it's fair to say that the first 4 years of our existence often felt like we were swimming upstream. Why?
The ecommerce sector in Africa is on an upward trajectory. According to the United Nations Conference on Trade and Development ( UNCTAD ), global ecommerce sales in 2018 reached $25.6 trillion, an increase of 8% on 2017, while in Africa, digital innovation and ecommerce has seen significant growth as a result of the COVID-19 pandemic, and an increased consumer need to move online.