Vanity Metrics: What Your Marketing Agency Should Know
TDMC Founding Partner, Cheryl Ingram, weighed in recently on why vanity metrics should not be a m...
Ecommerce Day set to grow the e-commerce sector in South Africa
Black Friday and Cyber Monday have helped consumers become more familiar and comfortable with onl...
Which Platform Is Best?
Instagram? YouTube? Facebook? TikTok? Each platform has its own pros and cons, and usually caters...
How Do You Take Your Email Marketing to the Next Level?
When is the best day to send emails? How can you optimise your email marketing when competition i...
The Advantages of Google Ads
Are you using everything Google Ads have to offer to their full potential? Recently Google launch...
TikTok Takeover
Two years ago TikTok took the world by storm. While people were stuck inside, bored and looking f...
Instagram: The Influencer of Marketing & Commerce
Although social commerce and social media marketing have been around for a while, there’s been a ...
Creating Instagram Videos Just Got Even Easier
Starting today, we’re combining IGTV and feed videos into one format - Instagram Video. We’re also introducing a new Video tab on your profile, where this combined video format will live, to make it easier for people to discover new video content.
Cheryl Ingram explains how COVID-19 has fast-tracked the adoption of ecommerce for both consumers and retailers
As predominantly e-commerce focussed business that started in 2013, it’s fair to say that the first four years of our existence often felt like we were swimming upstream. Why? Because the South African retail sector was relatively slow in adopting e-commerce – largely as a result of the high cost of entry and the challenging associated logistics.