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The role of influencers for ecommerce brands

The role of influencers for ecommerce brands

For South African consumers, the shift from bricks-and-mortar shopping to online retail has traditionally been slow. Although half the population has access to the internet and mobile services, online sales have accounted for less than 2% of retail purchases. Until 2020.

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GUEST POST: Forget Winter, Black Friday is coming…

GUEST POST: Forget Winter, Black Friday is coming…

<p>Black Friday and Cyber are relatively new concepts in the South African market. That being said, 87% (almost 9 out of 10) consumers in South Africa know what Black Friday is. There are some mind-blowing stats that have come out of Black Friday and Cyber Monday in South Africa.</p>
<p><a class="blog-link" href="https://www.uafrica.com/blog/forget-winter-black-friday-is-coming" target="_blank" rel="noopener noreferrer">Continue Reading</a></p>

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Africa's ecommerce portal goes live

Africa's ecommerce portal goes live

The ecommerce sector in Africa is on an upward trajectory. According to the United Nations Conference on Trade and Development ( UNCTAD ), global ecommerce sales in 2018 reached $25.6 trillion, an increase of 8% on 2017, while in Africa, digital innovation and ecommerce has seen significant growth as a result of the COVID-19 pandemic, and an increased consumer need to move online.

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